This post first ran on Ladysmut.com
Let me be Captain Obvious. The rich aren’t like us. So it tracks that we’d be fascinated by these super rich creatures, right? Who wouldn’t want to live in that world, albeit virtually and vicariously, through romance stories? The “economic one percent” make problems disappear with the swipe of a credit card. They board private jets when the mood strikes for sushi but only from that little place they discovered in Japan. They buy all the shoes, books and enemy’s businesses they want, whenever they want.
Who wouldn’t want to read about these people?
A bunch of hands just went up in the room, as in “Me! Me! Stop with the billionaire romance already!” Apparently, a tribe of billionaire-hating readers who have a strong disdain for such reads exists! I discovered this on Facebook — the authority on all things true and accurate, right? written with extreme sarcasm. Direct quotes include:
“If I never read another billionaire romance life would be so grand.”
“Can we just have the billionaire thing over already?”
“Oh, yay. Another billionaire romance. Retch.”
I’m shocked, I tell you. SHOCKED.
Then I remembered hearing a panel at last year’s RT Booklovers Convention (forgive me for not remembering the details) where someone said Millennial’s reading tastes are vastly different from older generation’s. The younger generation wants–shudder–reality, as in romance books set in the real-world with characters who were authentic, i.e. not rich, not glamorous, not billionaires. In short, they wanted to read about people like them.
The same RT panelist said the older generations were more apt to want escapism romance. And, sorry to break it to the world, but at some point in the not too distant future the younger generation will become the older generation. So we authors need to care what these youngin’s think–today.
(Side note: Have you heard about the rich kids of Instagram? Well, lest you think everyone young is rolling pennies at night, take a gander at THIS.)
Back to our blog post at hand. Do these predictions mean tales of the wealthy whisking away the innocent virgin to unimaginable pleasures and private islands will go away? Is the billionaire erotic romance market, gulp, fading?
Nope. Not. Even. Close. So say, I, and not because I publish a billionaire erotic romance series. Scout’s honor.
Google images return results when you ask for “billionaire romance.” Thousands! Millions!
The Guardian recently published an article on this very topic, triggered by the recent Fifty Shades movie. (Read about my and Madeline Iva’s opinion on the movie here). How could anyone NOT click on an article with the headline, Filthy rich: our tortured love affair with wealth porn.
Wealth porn means accepting that someone is more interesting after seeing their stock portfolio. Kind of like being a virtual gold digger (guilty!). After all, many have said if Christian Grey lived in a trailer, he’d be considered an abuser. The fact he has a penthouse in Seattle’s most expensive building makes his, ahem, viewpoints and behavior around kink okay.
Back to the topic at hand. Forget that in real life millionaires and billionaires rarely have time for Saturday strolls with the family in the park, let alone time to jet off to Japan for sushi. Unless one has inherited a fortune, it takes an obscene amount of office face time to purchase luxury living. But in books, they have oodles of time to lavish attention and resources on their heroines. Thank goodness. I get enough reality in, well, real life.
Below are my super-non-scientific reasons why the super rich will grace our book’s pages for years to come and readers will love it–even the Millennials.
Billionaire romance can be aspirational. A girl’s gotta have a dream, so why not fill your head with visions of full-time maid service and a full-time cook (my ultimate dream)? But more than that, if you believe in the power of manifestation, what you imagine becomes closer to reality. Deep down, I wonder if this is what makes billionaire romance reading so appealing. I read at night and know my dream state is affected by this activity. I have to believe others feel the same.
Reality fatigue is real. If you seek a break from the negative news filling our airwaves and headlines these days (who isn’t?), romance is perfect for such an escape. Reading about the super-rich takes this diversion to a new level. As for that RT panel that said Millennials don’t want reality? Remember that was before the recent U.S. presidential election, although we were deep in it. Just not as profoundly as we are now. Now we’re so entrenched in absurdity and negativity, we’re like pigs in slop (except pigs like slop).
Billionaire romance features the good guys. Lordy knows, we need some honest-to-God heroes right now, and will for decades to come to get over what’s happening in real life. In reality, the mega rich don’t have the best reputation, especially in today’s times. In romance novels, these wealthy heroes may be flawed, but they sure are heroic and deep down good. Heck, in books even the villains are usually redeemed. Or, if an unethical rich person is cast in a romance novel, they “get theirs” or at least are so obviously bad we know what we’re dealing with. That’s not always the case in real-life. That makes romance novels appeal to the better angels of our nature.
Note: In real life you’d be hard-pressed to find a billionaire who looks like Jamie Dornan. Just sayin’.
No office pallor here!
Oddly, rich heroes and heroines make me feel normal. When reading, provided it’s not dark erotica or romance, my problems fade for a little bit. In fact, my problems don’t even show up in billionaire romance, even though the characters may be going through the same jealousy, insecurity, emotional vulnerability thing that I might be going through. But it always works out in romance, so I know it will be all right in the end. And if someone with a bank account the size of Fort Knox is worried about being loved, well, dammit, I’m not so strange after all.
In the end, romance has a time-tested appeal that taps into our human nature of wanting love to conquer all. In billionaire romance, we get to tap into that AND our desire for freedom and achievement — ultimately to not be at the behest of others.
Why do YOU love the billionaire romance? Or not?
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Coming to the RT Booklovers Convention in Atlanta this May? Join the Ladysmut.com bloggers, myself included, for a very special reader event – Never Have You Ever, Ever, Ever — and win crowns, toys, books and more. (Ooo, and we’ll have brownies….) Goodybags (with fun stuff!) to first 100 people in line! Wednesday, May 3 at 1:30 p.m. Add this event to your RT Personal Agenda here.