Business lesson one: Be a chameleon and change your colors when your customers want you to. But if I change my voice, stories or genre too much, how long would my readers stick around? They’d be confused, right?
Business lesson two: Keep the status quo at all costs. Change is costly. It takes time to retool manufacturing plants, get the right staff in place, and market products. With writing? Personally, I get tired of reading the same story with just different characters. Surprising readers, introducing them to new thinking or feeling, and designing whole new worlds is a writer’s goal.
Business Lesson three: The customer is always right. This is a tricky one in author land. For one, you’re not writing for anyone who reads. You are writing for (hopefully) first yourself and then secondly for a specific readership. Pleasing everyone seems the fastest way to a lukewarm story at best.
Business lesson four: Your personality shall fit in with what is acceptable. Oddballs need not apply. As an author? Bwaahahahahahaha. My favorite author bloggers and tweeters expose their quirks with abandon. It’s what keeps me coming back.
Business lesson five: If it doesn’t feed the bottom line, exit. Can you guess what you’re about to read next? Yep. Most authors don’t write to make money. They write because they can’t not write. (You like that double negative?) Money is great—downright awesome. But it’s not why I write.